B Fresh is a retro-inspired retail store started by Brian McBloom, born from the vibrant spirit of 90’s pop culture and a passion for self-expression. What began as tour merch for his rap group has grown into a full-fledged brand rooted in community and creativity. With bold, expressive designs, B Fresh aims to instill confidence and celebrate individuality. Every piece is a nod to nostalgia, crafted to help you stand out and feel fresh—every day.